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Etudes Neodia

1. Nombre d’internautes

Population: 19,5 millions
Internautes: 10,63 millions
Connexion haut débit: 2,2 millions

2. Ecommerce (Comportement/Volume/Secteur)

Revenues : $177 009 310+$125 878 292+$136 724 463=$439 612 065
(ce chiffre est la somme de 3 premiers trimestres en 2002)
Sector : social services, tourism, livestock management, e-procurement, health, and the automotive industry, hotel and hospitality industry,
Payment : credit card

3. Nombre de sites

700,000

4. 10 principaux FAI

- AAPT Smartchat Internet
- Connect.com.au Pty Ltd
- Dnet Internet Services
- DoveNetQ
- Nobby’s Net
- Mac Connect
- ION Internet Services
- OzEmail
- WinNET
- Totalise

5. Liste des moteurs de recherche

Accessnz
Aol
Altavista gratuit
Aussie gratuit
Aussieseek
Croccrawler
Cowleys
Goeureka
Lookle
Looksmart NZ
Looksmart Australie
MSN
Altavista
NZsearch
Optusnet
Ozengine
OzSearch
Pageseeker
Search-the-world
Search66
SearchNZ
Supasnoop
Vicnet
Web Wombat
Websearch
MSN
Yahoo

General information

Percentage of total population who are Internet users
Year 2000 = 45%
Year 2001 = 48%
Year 2002 = 53%
Male = 56%
Female = 50%
Most popular place of use
At home
Online Shoppers
7% of total population
14% of Internet Users
Products bought Online - Top 3
1st Books
2nd Holidays / Leisure travel
3rd Tickets to Theatre
Main reason for not buying online
Don't want to give credit card details
45% of respondents total online purchases or orders made in the last 4 weeks are between 1 and 100 Euros


 

 

Editeur : Neodia International, 176, rue de grenelle, , 75007 Paris, France

Crédits: Conception et contenu: Raphaël Richard | Agence de webmarketing: Neodia | Agence de référencement: CVFM

Services webmarketing: Formation intensive au webmarketing | Guide anti Phishing | Guide anti cybersquatting | Guide du positionsquatting | Guide du commerce électronique